Building a website without understanding how people search online can lead to missed opportunities and ineffective digital strategies.
This means, even if you have a website, it will likely be ineffective at attracting new customers.
By aligning your website with how people search, you can ensure your business stands out, captures attention, and fulfils users’ needs.
When users turn to search engines like Google, they have a specific intent. Some seek information, others look for products or services, and many want solutions to their problems.
Understanding these intentions allows you to tailor your website’s content to address users’ needs directly.
By aligning your website with user intent, you position yourself as a valuable resource, increasing the likelihood of engagement and conversions.